Image credit of Annie Spratt
It’s that time of year again, Santa and his elves are busy wrapping presents and preparing the sleigh. Children are writing their Christmas lists and families are busily decorating their homes. Mince pies, Christmas carols and twinkly Christmas trees! The Viscose team are reflecting on the year gone by and looking forward to stepping into the New Year full of Christmas cheer, this is what we see…
Key trends in Christmas Packaging and gifts?
It’s not necessarily the same each year and as trends come and go, and Santa revisits again and again there have been some emerging trends within seasonal packaging design this year:
- Personalised packaging
- Low-cost seasonal additions to existing product lines
- Christmas colours
Which gifts are being wrapped?
Research conducted by the Centre for Retail Research, revealed that 59% of Christmas spending is spent on gifts, 20% is on food and drink, 10% is on Christmas travel and 3% is on decorations. The most popular gifts people buy are entertainment related presents.
Who is buying gifts?
Research by Radium One showed that the most generous consumers are 25-34-year-olds and 98% of consumers over the age of 16, will buy gifts.
Designs we particularly like
Lyles Golden syrup, in true festivity and in consideration for Christmas Day feasts across the country have released a beautiful limited edition tin. Lanson Champagne have designed a limited edition ‘Santa’ bottle; Marmite has produced personalised jars which can be ordered to be delivered with consumers names on; and Osjecko beer bottles underwent a small change to add ‘Santa Faces’ to the neck of the bottle.
Advent calendars have stepped into a new realm, with Lego toy versions available, dog treat calendars, and a Beauty Workshop Calendar retailing at Selfridges for £60.
Prominent coffee shops, such as Starbucks and Costa Coffee are sprinkling Christmas cheer with ‘Santa’s Grotto’ style Christmas additions, syrup gift sets, gingerbread syrup and candy cane mugs.
The future of Christmas Packaging
Despite all of these innovations, Mintel reports that, whilst there is optimism for next year, the UK currently has a slower growth rate than China, which affects consumer spending. It could be perceived that quality will be sought after rather than quantity, retailers and packaging designers might find they need to be more innovative than ever! However, taking consideration from recent years, we may see the following:
- Continued growth of innovations in advent calendars. It is the beginning of experimentation in this category. Why shouldn’t adults also enjoy the countdown to Christmas? Retailers are showing desires to cater for all ages.
- Developments in Craft Beer packaging. The Brewers Association reported the number of microbreweries jumping from 1,521 in 2008 to 3,200 in 2014, this is expected to continue to increase. Due to these companies producing smaller scale batches of beer, it becomes more cost practical for these companies to make small adjustments to machinery or additions to the packaging to create an element of festivity within the existing beer packaging.
- Growth in the Chocolate Sector. Roses, Celebrations and Quality Street tubs are long-standing products, popular in households across the country and a symbolism of Christmas. The British consume copious amounts of chocolate at Christmas, and so, as packaging continues to develop, it would be an expected category to see innovations in next Christmas.
Talk to us…
Come and speak with the friendly team at Viscose. We welcome any new product development projects. We would love to help!
And finally a very Merry Christmas!
Fröhliche Weinachten, Joyeux Noël, Buon Natale, Feliz Navidad, Vasel Božič, Veselé Vánoce, Gelukkig Kerstfeest! Nadolig Llawen, Merry Christmas!
Take a peek at our Christmas greetings message….we hope you love it as much as we do!
P.S We hope you all get the presents you asked Santa for!