Case Study:
The Skinny Food Co x Viscose: A Successful Sleeving Partnership

Background:

Founded in Nottingham, The Skinny Food Co has grown into a well-known food and drink brand, offering a wide range of lower calorie, sugar free and healthier alternative products.

Their range includes sauces, syrups, spreads, snacks, baking products, drinks and flavour drops, all designed to make healthier choices easier and more accessible for consumers. As the brand has continued to expand, packaging has played an important role in supporting new products, new flavours and strong shelf presence. With bold branding and a fast-moving product range, The Skinny Food Co needed a packaging partner that could offer quality, flexibility and reliable turnaround times. That’s where Viscose came in, challenge accepted.

Our Solution

Viscose supplied decorative shrink sleeves designed to help The Skinny Food Co create strong shelf presence across their product range.

Our team worked closely with them to provide competitive pricing, trial materials and samples, helping the customer test and approve the right solution before moving forward with production. We also supported shorter run quantities for the first orders, giving The Skinny Food Co the flexibility they needed while demand and product requirements developed. This was especially important for newer lines and flavour variations, where a flexible approach helped keep the process practical and commercially workable. When speed was needed, Viscose delivered. The first black sleeve orders were turned around quickly, and the latest Barista sleeves were produced promptly from artwork approval, helping the customer meet their timelines. The finished sleeves delivered the print quality and brand impact The Skinny Food Co were looking for, helping their products stand out while keeping packaging consistent across the range. The result has been a successful decorative sleeving partnership built around quality, flexibility, competitive pricing and responsive service. The Skinny Food Co have been pleased with the sleeves and have already placed repeat orders for some of their most popular flavours.

What Skinny Food Co think about us and our products:

‘Working with Viscose has been a really positive experience. They’ve been flexible and responsive throughout, from providing samples and supporting shorter initial runs through to delivering quick turnaround times when we’ve needed them. The quality of the finished sleeves has been excellent and works really well with our bold branding. We’ve been very pleased with the service and the results, and we’ve already placed repeat orders across some of our popular flavours.’

Summary:

For The Skinny Food Co, Viscose provided:

• High-quality decorative shrink sleeves
• Strong print quality to support bold branding
• Competitive pricing – Trial materials and samples
• Flexible run quantities • Shorter initial production runs
• Quick turnaround from artwork approval
• Responsive support for repeat orders and popular flavours

By offering a flexible approach, competitive pricing and quick lead times, Viscose helped The Skinny Food Co find a decorative sleeving solution that worked for both their products and their production needs. The success of the first orders has already led to repeat orders for some of their most popular flavours, making this a strong example of how the right packaging partner can support a growing, fast-moving brand.