Decorative Shrink Sleeves

High-Quality Decorative Shrink Sleeves

They enable full 360° branding, allowing for vibrant colours, detailed information, and striking graphics. Viscose uses durable flexographic printing that resists scuffing and wear, ensuring a premium look and feel throughout the product lifecycle.

This provides brands with the opportunity to maximise shelf impact and deliver bold, eye-catching packaging.

Challenges Faced by Brands

Standing Out on the Shelf
With crowded retail environments and many similar products competing for attention, strong packaging design is essential for differentiation.

Limitations of Traditional Labelling
Conventional labels can wrinkle or bubble on curved containers and rely on adhesives and release liners. The glassine liner used in many labelling systems is difficult to recycle and is frequently sent to landfill in large volumes.

Direct printing on containers can also limit flexibility, can often require large minimum order quantities and making design updates costly or time-consuming.

Regulatory and Sustainability Pressures
Packaging regulations and recycling requirements are evolving rapidly. Updates to ingredient listings, recycling guidance, or legislation can require artwork changes that make existing packaging stock obsolete. At the same time, brands must increasingly demonstrate compliance with initiatives such as the UK Plastic Packaging Tax (PPT).

Why Choose Shrink Sleeves

Shrink sleeves offer a versatile and modern packaging solution that combines strong visual impact with practical advantages.

360° Branding- Full-body decoration allows brands to maximise design space and create striking, highly visible packaging.
Works Across Complex Shapes- Shrink sleeves conform perfectly to curved, tapered, or uniquely shaped containers without wrinkles or bubbles.
Durable, High-Quality Finish- Inverse printing protects the ink layer beneath the film, providing excellent resistance to scuffing and moisture. This often removes the need for additional varnish layers.
Reduced Labelling Waste- Because shrink sleeves do not require adhesives or release liners, they eliminate the glassine liner waste associated with pressure-sensitive labels.
Recycling Compatibility- Shrink sleeves can be designed to support recycling through features such as perforations for easy removal, recyclable films, and floatable materials that separate during recycling processes. Using compatible materials such as PET or rPET sleeves on PET or rPET bottles can also support material parity and simplify recycling streams.
Flexible and Cost-Effective- Designs, QR codes, nutritional information, and regulatory content can all be incorporated into one sleeve application.
Ideal for Short Runs and Limited Editions- Unlike pre-printed cans or containers that require large order commitments, shrink sleeves enable smaller production runs, making them ideal for craft beverages, seasonal launches, promotional campaigns, and product trials.

How Viscose Can Help

Using advanced flexographic printing technology, we deliver premium shrink sleeves with excellent print quality and fast turnaround times.

Our capabilities include:

Up to 8-colour UV HD flexographic printing using latest LED print technology
A range of eco-conscious materials such as; recyclable PET, industrially compostable PLA, and 30% post-consumer recycled (PCR) rPET (avoids UK PPT)
Wide stock caliper range from 45 to 70 micron
Complimentary origination
Low MOQs, tailored to promotional runs & emerging brands
Lead times from as little as two weeks
High speed welding and cutting including multiple perforation & anti tamper options
Multiple supply formats: reel-fed tubing, pre-cut sleeves, and pre-formed sleeves
Complimentary technical advice, in-house colour matching and design guidance
Optional finishes including matte, gloss, matte varnish, and perforations
Pre-distortion and artwork creation available on request

Contract Sleeving Services

To make the process even easier, we also offer a complete contract sleeving service.

We can manufacture and apply sleeves directly to your products, providing a convenient end-to-end packaging solution that saves time and simplifies production.

Partner with Viscose – Whether launching a new product, refreshing your brand, or running a limited edition, Viscose provides the expertise, flexibility, and quality to help your packaging shine.

Product format options

Product Options
Heat required for shrinking all formats

Pre-cut sleeves:
Sleeves that are pre-cut for you- made for hand application

Reel-fed tubing:
Film tubing is the perfect choice for high volume producers. Ideally suited to machinery that feeds tamper evident bands in their uncut tube form. Tubing is supplied on 500m reels.

Tear strips and perforations available upon request for both format options.