Cellulose Medium


Viscose takes a look at functional fortification in protein in relation to cellulose medium

We supply this to manufacturers of Ion exchange whey protein products.

Do we need to be asking ourselves the question “Are you getting enough Protein?” If you are training for a marathon, living in a remote part of the world, vegetarian, caring for a young child, or just a human being, then you are likely to have considered this question at some point in your life.

Technologies to extract proteins are developing, and we are intrigued to know how this will progress into today’s market!

Here are 6 highlights:

1. Protein in milk
Goats milk is lower in lactose, with smaller fat molecules, and so it has become one of the many alternatives for Asian countries such as Japan, where 19% of the adults are lactose intolerant. Although clear figures are not defined yet, it is estimated that globally 30% of our adults are not able to drink milk. So where is it best to get protein from? Will we see other milks begin to be fortified with higher levels of protein?
Soy, almond milk, rice milk, supplied by popular brands Alpro and St Helens Farm are a few alternatives. Protein can now be extracted from cows milk through the use of Ion Exchange Technology (see here for our information on cellulose media for ion exchange) opening a large number of doors when considering the future applications.
Milk in the first few weeks of breastfeeding, known as Colostrum, slightly yellow in colour, is the most nutrient dense for a new-born baby, helping them to develop both mentally and physically. Mothers say breast is best, yet companies such as Ocare, Spring Leaf, Natrapure and Enfamel have attempted to replicate this formula. Being able to provide nutrient dense powders raises questions surrounding what will become possible for babies with sick mothers and for orphan children.

2. Developing countries
Not all areas of the world have the resources to have the access to the foods they need for a balanced diet, yet it’s a natural desire to seek mental and physical development, and malnutrition is a very big problem for high percentages of people in developing countries. Protein helps build muscles, and repair tissues, and so through the extraction of protein from other food sources, and even waste materials, wider opportunities will be available for these countries and globally, building a healthy planet!

3. Protein shakes
The recommended intake for protein is 56 grams per day for a man, 46 grams per day for a woman, and double for each of these if you are looking to build muscle. We’ve seen protein shakes evolve from powders purchased in bulk containers and even combi-packs, to single serving milkshakes served on supermarket shelves to your average consumer. This transition in the market focus is very interesting, as the consumer base has grown from not only those looking to body build, but to body builders, those looking for a slimline drink which will provide the nutrients they need, and also those on the go, picking up a quick liquid lunch!

4. Alternative proteins
Alternative proteins refer to proteins which are extracted from non-meat or dairy sources. Market reports predict that alternative proteins will take up to a third of the market by 2054, due to food scandals such as the horse meat crisis, concerns for health and wellness, and growing awareness surrounding environmental and ethical issues.
Consumers are looking for proteins which their bodies can absorb well, Pea proteins, Hemp proteins, being amongst the most popular. Problems with Vitamin A deficiency has been reported alongside protein powders, and so will we see softer, more natural, nutrient filled and more balanced protein powders come out on the market?

5. Cricket protein
Nutritionally insects are excellent it’s the house-cricket protein that’s most interesting. Crickets are 20% protein, more than beef, which is 18% protein. @MensHealthMag reports the benefits of using cricket flour, otherwise known as cricket protein, in protein bars, and the company @CrowbarProtein use cricket flour in their ‘Jungle Bar’ for athletes.

6. Fats and protein
When considering protein as a supplement format we have to consider how these proteins are received by our body. If we all just took supplements everyday, our body wouldn’t necessarily absorb them all at their best rate. Iron is reported to be absorbed as a better rate when eaten in smaller quantities as part of a meal, and it is better absorbed when combined with vitamin C. i.e. Broccoli. Research shows that taking a pill with five times the iron content can have the same effect on the body as eating a meal with one fifth of the amount.
In addition to this, protein cannot be adequately utilized without dietary fats. That is why protein and fats occur together in eggs, milk, fish and meats, and so it becomes important to consider if you have this balance right when contemplating a protein rich diet. The effectiveness of protein shakes, formulas, and drinks are questioned for this reason, and so the what will happen next with the powder itself?

Some of us are just lazy, and then some of us don’t have access or resources to have a diet which is inclusive of all of our nutrients. But we all need protein, so it is time to take note.

Viscose manufactures high-quality ground cellulose medium, used widely for Ion Exchange Whey Protein products. Please get in touch on sales@viscose.co.uk with your enquiries and we’d be happy to help.

Tweet us @viscoseclosures telling us your prediction for where cellulose medium will go to next. We’d love to hear from you!

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